Tips to Get Positive ROI from Facebook Ads
Facebook, being a social media giant is the major attraction for a wide audience around the globe. For the business owners, it is an excellent opportunity to increase the awareness of their brand, product, and services among the right audience within a shorter period. However, apart from brand awareness, there is much more that the advertisements on Facebook has to offer you.
From the extensive advertisements options available the major ones are Leads Ads, Sales Ads, Conversions Ads, App Promotion Ads and more. The names justify the purpose of the ads well. However, the question here is, how to get the most from the Ads. Running a campaign is not difficult; just follow the series of steps that Facebook Ad Manager guides you, and it’s all done. However, to generate a positive ROI, there is a lot more than following the steps to create the Ads. Below mentioned are some tips and important things, considering those will help you to get fruitful results from your advertising campaigns:
Identify your Audience Well
Knowing your audience is the first step that enables you to get the most from your campaign. Create a list of audience based upon their Behaviour, Interests and Digital Activities and then create separate Ad sets to test which audience responds well to your campaigns and then further recategorize them for remarketing efforts. Create the list of ones that seem to convert and create LLA’s from them. Campaigns ROAS will inevitably surge.
Picking Up the Right Ad Type
Gone are the days, when you run single image ads on Facebook. However, in today’s time if you need results that you have to focus on interactive ads options. Go for motion graphics, video ads. Vertical videos are ruling nowadays. Pick the ads that serve a great mobile experience, because it matters a most for the conversions. Majority of conversions on Social Media happens on Smartphones. Carousel ads are still the best choice for e-commerce ads. So, choosing the ads types wisely will surely make a difference. In case you have some issues with videos creation for Facebook Ads, motion graphics experts are just an email away. Get in touch to get the right videos created for your business at minimal costs.
Create the Right Sales Funnel
Creating a sales funnel is quite essential for business success. Right from the top to the bottom of the funnel the audience and type of information presented must be different. We must categorize the audience as cold (least interested), warm(curious) and hot (willing to purchase). The type of ads thrown at each level should be different to keep them engaged in our ads and push them to take action.
Don’t Ignore the Stats
Keeping an eye on the stats is a must. Knowing which ads and audience combination is working well? Which Age group is giving maximum results? Which geographical location is working well? Scale up the things that are working well and pause the rest, to escalate the business growth.
Rest is all upon analysis, implementation, testing, and optimization. The strategy that works well for one business might not work for the other. So the advertisement process needs an in-depth analysis to figure out the things that can work out, thereby getting the maximum output from the money that we are spending on the ads.
Keep on watching the space for further tips and experiences. Do write to us at firstname.lastname@example.org to share your questions/queries/experiences in Facebook Ads.