Here's What all you Need to Know About Google Tag Manager
Are you implementing every possible marketing strategy for your business to get the most out of it? Well! That's great. But, are you able to track how visitors are interacting with your business website? Do you have enough stats of what's working well with your business website and what's not? Which part of the landing page is catching the most interest of the visitors and which one least? If you can successfully track all the above information, then it’s excellent.
Now, coming to those who are still finding out answers to the above questions.
Google has provided a free tool named "Google Analytics" to track the website traffic metrics. Integrating it with your website is quite easy. All you need to place some lines of code to your website's designated section and then Analytics is all set to track your visitor's data. For static sites, only having Google Analytics integration can solve the purpose. But it becomes tricky when you have dynamic websites. Although you can set up the Goals to track the form submissions completed, videos watched, destination pages reached and other targets, but sometimes you need to alter the codes for effective tracking. If you know coding well, then the things will work out for you, if not then you have to discuss every single thing with your developer to get it implemented. This process sometimes becomes messy.
For precise tracking, there is another free tool named "Google Tag Manager" which minimizes the coding part. All you need to integrate the website with Google Tag Manager by placing provided scripts to the designated place on the webpages and then forget the code. Just utilize the Tag Manager afterward. Sounds exciting! Isn't it?
So, let's discuss in detail how it works. It's all about the right management of Tags, Triggers and Variables. It makes the tracking process easy and sophisticated. You don't need to make any changes in the coding part. Just create as many tags for every single tracking that you need to record.
What are Tags?Tags are a snippet of code that instructs Google Tag Manager regarding the action to perform. GTM has a variety of inbuild tags to choose from and then needs to be set up as per specific requirements.
What are Triggers?Triggers contain everything that decides where the tags should be fired. It may include specific pages, button clicks, events and more.
What are Variables?GTM has a variety of in built variables, and we can create custom ones as well, which contains all the additional information that helps tags and triggers to work efficiently.It’s all about the basics of Google Tag Manager. It may seem a bit tricky at the initial step but once you start using it, the things will be in place and the stats you get will prove to be a great addition in taking steps to improve your marketing efforts.
Create an account on Google Tag Manager today!